Wanda: Flexing China's Soft Muscle

Case Code: BSTR514 Case Length: 10 Pages Period: 2011 - 2016 Pub Date: 2017 Teaching Note: Available

Price: Rs.400 Organization: Dalian Wanda Industry: Real Estate, Movie Show Business, Movie Production Business Countries: China, USA Themes: Business Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

Abstract

The Wanda Group or Dalian Wanda (Wanda), a Chinese multinational conglomerate, was founded in 1988 by Wang Jianlin (Wang), the richest man in China in 2016. The case discusses Wanda’s foray into the movie and entertainment business and its strategic acquisitions of cinema businesses and film studios across the globe. Such diversification served two purposes for the group. The first was China’s shift from an investment economy to a consumption economy. Wanda had preemptively decided to leverage on the rising per capita income of the Chinese, which would be channelized toward consumption. The second purpose served a greater cause of the nation: increasing its cultural influence across the globe. A greater stake in the movie value chain – right from production to distribution – meant greater exposure to Chinese content in the world. The case further describes the challenges and scrutiny the acquisitions have drawn.

Issues

The case is structured to achieve the following teaching objectives:

• Understand the diversification strategy adopted by Wanda
• Understand the probable consequences of such a strategy
• Debate whether such a strategy will enhance China’s soft power

Contents

Introduction
Wanda Group
Building a Media Giant
Hoyts
Soft Propoganda
Exhibits

Keywords

Diversification,Global Expansion,Dalian Wanda,Soft Power,Movie Industry,China,International Relations

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